Core Competencies
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Leadership
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Communication
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Writing and editing
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Relationship building
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Problem solving
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Strategic thinking
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Project management
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Account management
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Decision making
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Time management
Experience
2022 - Present | Associate Creative Director and Copywriter
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Contributed to revenue growth of $12.5B in 2022, $14.8B in 2023, and $16.03B in 2024
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Drives results for her clients; for example, her team’s work on Aetna Medicare resulted in their largest membership growth to date (16.8%) during the 2023 open enrollment period
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Writes copy for digital and print media campaigns using creative briefs and other resources
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Collaborates to develop and deliver work on time, on point, and on budget
2021 - 2022 | Sr. Marketing Writer
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Added to the 7.5% Medicaid membership increase (2.2M) and 18% op. revenue growth of the government business ($82.9B) in 2021
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Transformed technical language into clear, impactful, plain-language communications
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Coached junior writers on how to elevate their copy and follow intricate work processes
2020 - 2021 | Marketing Project Manager
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Added to Anthem’s growth of 1.9M Medicaid members and $71.5B op. revenue in 2020
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Defined projects’ scope and objectives, created plans, identified and managed resources, communicated regularly, tracked progress, and managed risks to deliver quality projects on time, within scope, and on budget
2017 - 2020 | Sr. Marketing Writer and Account Manager
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Composed and edited effective copy for more than 700 projects
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Contributed to $62.6B op. revenue (13.2% increase from prior year) and acquisition of 834K Medicaid and Medicare members, 84% of Anthem’s membership growth, in 2019
2016 - 2017 | Editorial Manager
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Added to the growth of the government business in 2016, which generated $45.5B in operating revenue (11.4% increase from prior year) and added 613K Medicaid members
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Led a team of five writers to create nearly 800 member and marketing communications for seven Medicaid health plans, meet client deadlines, and achieve department goals
2014 - 2016 | Marketing Writer and Account Manager
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Added to the government business’s growth, which added $33.8B in op. revenue and 815K Medicaid members in 2014 and $40.8B in op. revenue and 84K Medicaid members in 2015
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Managed 50-100 member and marketing projects concurrently, writing copy for both short- and long-form print and web collateral while adhering to various brand guidelines
Education
Bachelor of Arts in Communication
George Mason University
"Jana ... thank you for all of your bright energy and creativity on Aetna."
Janet Barker Evans, SVP, Executive Creative Director, Hawkeye Agency
"Jana has not only been a trusted partner but a reliable subject matter expert. She is a colleague who not only acts with integrity but inspires her teammates with her commitment to the health plan client and the members we all serve."
Maurna Ruth Snider, PMP, PAHM, SSLP, Project Manager, Anthem, Inc. (now Elevance Health)
"It is apparent Jana cares deeply, not only for the work she produces, but also for the success of our team and the company as a whole. Jana is one of the most reliable and efficient writers I have."
Shannon Panko, Editorial Manager, Anthem, Inc. (now Elevance Health)
"I am always impressed by [Jana's] work ethic, knowledge and cheerful 'ready to take it on' attitude."
Vicki Karayan, ACP, Editorial Manager, Anthem, Inc. (now Elevance Health)
"Jana is knowledgeable and sharp and has taught me tricks to increase my efficiency. She also leads by guiding me to the answer or framing the issues in simpler terms. I am grateful for her support, and my work benefits from it."
Melissa Kamenjarin, Marketing Communications Writer II, Anthem, Inc. (now Elevance Health)
"[Jana is] highly responsible and accountable for [her] work and easy to do business with. [She] ensure[s] submissions are sent timely and accurately. [Jana is] friendly and caring of others and I am so grateful to have a business partner like [her]."