Western Union ad campaigns
Holi online ad campaign
Western Union wanted to promote their experience in money transfers and the convenience of making deposits via direct accounts as well as to encourage new customers in the United States and Canada to do business with them. This campaign of static banner ads, static social ads, and animated social ads running during Holi encourages new customers to celebrate the holiday by sending money overseas for a $0 transfer fee as well as promotes Western Union's trust and experience.
Reliability ad campaign
This static and animated social ad campaign's goal was getting U.S. customers to use Western Union for their money transfer services because they have a long reputation of being trusted and reliable.
Paid media ad campaign
To promote Western Union's currency exchange product in key markets within Brazil, we created static social banners and carousels and animated social ads to address all marketing funnel phases.
In English: Dinero or grana. Tostão or trocado. Conto or pila. Din-din or bufunfa. Whatever you call it…take some with you on vacation.
In English: Going on vacation? Get the money you need for the journey. Visit your nearest store to buy currency exchange before your international trip so you can focus on better things. Enjoy your trip. Visit us in store.
In English: Going abroad? Visit a Western Union store. Buy international currencies in our store.
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Get cash before you travel:
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It’s the most used form of payment.
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It’s immediately accessible in case of emergencies.
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It allows you to buy where cards may not be accepted.
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It can help you negotiate in local markets.